Archive | April, 2009

The new ION packaging!

Posted on 21 April 2009 by Vikram

Today is the second birthday of our [ION USB Charger]( and we are happy to announce that it is now available in a new and improved packaging!

We needed some improvements to our packaging because:

1. Our previous packaging did not have the product visible.
2. The packaging needs to have a hook so it can be hung – that is how all accessories are placed in a retail store these days.
3. We had room for improvement on the look of the box.

The new packages arrived in a box:

The packaging has arrived

And we soon formed an assembly line. I removed the ions from the previous packaging:

Taking out the old packaging

Vikram filtered out the new packages, including rejecting any damaged ones:

Clean 'em up

Varun folded the boxes and put the new ions in them:

Varun putting the ions in the new packages

It doesn’t sound glamorous, isn’t prestigious to talk about, but it sure was a lot fun and exciting. That’s what startups are about!

Vikram totally excited

ions galore

Here are the newly-packaged ions stacked back in the box:

Stacking them in a box

Just to put things in perspective, here is our packaging and its size compared to the competition:

Comparing our size to the competition

And here is our previous and new packaging:

Old vs. New packaging

Here is the sleek “product photography” version:

The ION USB charger

[You can grab an ion with the new improved packaging at]( 🙂

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How to handle new ideas?

Posted on 04 April 2009 by Vikram

Often in companies we always hear about new ideas. If you are brain-storming for an idea there are many ideas tossed around, how do you develop all these ideas? How do you make sure there is no ego conflict of ideas?

Here in this post I have put down my thoughts about new ideas and how one can manage it and develop these ideas in a team.

1. Never criticize: 

It is very important to listen to what the other person has to say. Hear the idea out completely. DO NOT critic it. Not matter what you think of the idea DO NOT put it down. A person must have put in a lot of effort/courage to talk about it. The culture of thinking new ideas is good. If you criticize all the ideas, all the time, he/she will not come up with new ideas anymore.

2. If you can’t appreciate it, improve it: 

This one is my favorite. When you hear to an idea and you don’t like it, most of the time we want to put the idea down. We say “No it is not a good idea”. “It will not work”. “That is a bad idea”. Instead of putting out these negative thoughts, think about why do you think it will not work, and find out for your self how you can address it to make it work. It doesn’t matter if you cannot come up with a solution to fix it, throw it out there, may be someone else will think in the same direction and fix it.

3. Always complement good ideas:

It is important to complement good ideas and good thought flows in a discussion. This helps people to think better. When a persons idea is appreciated he comes up with better ideas.

4. The EGO

This is the worst nightmare of ideas. Most ideas are shot down because of personal egos. The big question is, How do you handle this. i.e. If you have an ego clash with someone in the team and he/she gives a great idea, don’t think about criticizing the idea or ways to put the idea down. Instead detach the idea from the person and imagine the idea being out there. Now develop it! 


After all an idea is like a seed, waiting to be nurtured and taken care to become the a big tree one day!

I wished most VCs thought this way ;)

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