Categorized | India, Products, Startup

Is it an i-pod?

Posted on 04 February 2010 by Vikram

Believe it or not, in India the term “I-pod” has taken a common name for an MP3 player.

In the common market, if someone asks you “Which i-pod do you have?”.

If you say you have a nano, shuffle, touch… he would be confused! But if you say that you have an Apple, Sony or a Philips i-pod he understands!

I wonder how this happened. How did the word ‘I-pod’ takeover the name for an Mp3 Player? Is it because Apple did not spread the awareness very well in India and the buzz spread through word of mouth? I wonder if the following could have happened:

Person A: What is an i-pod?

Person B: It is something that can play music!

Now when Person A sees an MP3 player he thinks it is an i-pod! 😀

Not sure if this is a boon or a bane for Apple! Yes, the word “i-pod” is now widely used, but not sure if that is translating to sales for them.

Anyways we are keeping a short name for our product. The hardware device will be called “TECI”, short form for Track Every CoIn. So that it is easy to refer it – “Do you have a TECI?” 🙂


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    • At 2010.02.05 04:40, Gopal said:

      Well… that’s no different than all of us usinf the term “xerox” universally to mean “photo-copy”!!

      When we used to use compact casette player in our college days – what did we all call it? ….
      “Walkman” !! which was a trademark of Sony…

      Just goes to show, who is the leader in that particular space.

      • At 2010.02.06 23:46, Vikram Chadaga said:

        @Gopal: Absolutely true

        • At 2010.03.17 18:16, Rohit said:

          So when are you guys launching?

          • At 2010.03.17 19:10, Vikram Chadaga said:

            End of this month / Early April.

            • At 2010.05.05 08:44, Rohit said:

              April is over.

              • At 2010.05.05 09:30, Vikram said:

                Yep… it has been crazy in the last one month. We will be out this month. Thanks for waiting.

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