Believe it or not, in India the term “I-pod” has taken a common name for an MP3 player.
In the common market, if someone asks you “Which i-pod do you have?”.
If you say you have a nano, shuffle, touch… he would be confused! But if you say that you have an Apple, Sony or a Philips i-pod he understands!
I wonder how this happened. How did the word ‘I-pod’ takeover the name for an Mp3 Player? Is it because Apple did not spread the awareness very well in India and the buzz spread through word of mouth? I wonder if the following could have happened:
Person A: What is an i-pod?
Person B: It is something that can play music!
Now when Person A sees an MP3 player he thinks it is an i-pod! 
Not sure if this is a boon or a bane for Apple! Yes, the word “i-pod” is now widely used, but not sure if that is translating to sales for them.
Anyways we are keeping a short name for our product. The hardware device will be called “TECI”, short form for Track Every CoIn. So that it is easy to refer it – “Do you have a TECI?” 
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Well… that’s no different than all of us usinf the term “xerox” universally to mean “photo-copy”!!
When we used to use compact casette player in our college days – what did we all call it? ….
“Walkman” !! which was a trademark of Sony…
Just goes to show, who is the leader in that particular space.
@Gopal: Absolutely true
So when are you guys launching?
End of this month / Early April.
April is over.
Yep… it has been crazy in the last one month. We will be out this month. Thanks for waiting.