Archive | India

Is it an i-pod?

Posted on 04 February 2010 by Vikram

Believe it or not, in India the term “I-pod” has taken a common name for an MP3 player.

In the common market, if someone asks you “Which i-pod do you have?”.

If you say you have a nano, shuffle, touch… he would be confused! But if you say that you have an Apple, Sony or a Philips i-pod he understands!

I wonder how this happened. How did the word ‘I-pod’ takeover the name for an Mp3 Player? Is it because Apple did not spread the awareness very well in India and the buzz spread through word of mouth? I wonder if the following could have happened:

Person A: What is an i-pod?

Person B: It is something that can play music!

Now when Person A sees an MP3 player he thinks it is an i-pod! 😀

Not sure if this is a boon or a bane for Apple! Yes, the word “i-pod” is now widely used, but not sure if that is translating to sales for them.

Anyways we are keeping a short name for our product. The hardware device will be called “TECI”, short form for Track Every CoIn. So that it is easy to refer it – “Do you have a TECI?” 🙂

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